Search Engine Optimization (SEO)/SEM Specialist

Description

Responsible for the design, development, coding, testing, debugging and documentation of applications to satisfy the requirements of one or more user areas. May include handson new development as well as support, maintenance or enhancement of existing applications. Works closely with client management to identify and specify complex business requirements and processes. Researches and evaluates alternative solutions and makes recommendations. Minimum of 35 years experience directly creating and executing search engine optimization projects Exceptional quantitative analytical skills and aptitude including intermediate to advanced Excel skills Minimum one year experience in a clientfacing position Strong software use skills including indepth knowledge of Microsoft Office applications (Word, Excel, PowerPoint, Outlook, and Access), and aptitude to quickly learn new tools Excellent interpersonal skills, including extremely strong written and verbal communication skills Ability to handle multiple assignments with effective resolution of conflicting priorities Exceptional problemresolution skills including the ability to think creatively in the development of ideas/solutions that will contribute value in a dynamic, clientcentered environment Ability to work well in a team and shine as an individual Advanced SEO techniques for link building, link baiting, ranking for targeted keywords, increased referrals and conversion Sound understanding of user experience for the web Knowledge of Webtrends Analytics 8.0+ and Google Analytics a plus Role and Responsibilities Responsible for leading and managing the enterprise search engine optimization (SEO) strategy, implementation and measurement Responsible for site analytics administration including custom reporting, campaign administration and user administration Solid competency in content development, strategy, structure, tone and language to increase our rankings through engaging copy Knowledge and understanding of search engine optimization ethics and the major search engine policies Knowledge and understanding of current search engine algorithms and methods Maintaining relationships with the main search engine partners (Google, Yahoo!, Bing and Ask) and a working knowledge of each engine interface, as well as an understanding of new and evolving product offerings Fundamental understanding of XHTML, HTML and CSS web development languages Experience with social networking applications Administer and optimize our inhouse search engine results for our public, extranet, intranet and secure sites Expertise in universal search practices including image search management, mobile search, international search, new media optimization, social media, news and local listings, shopping, video and blog post Experience with ad services Monitoring competitor sites and the general marketplace to ensure our sites maintain a competitive advantage in SEO Outgoing keyword research, analysis, recommendations and execution