Business Analyst

Description

Markets Role Purpose The primary purpose of this role is to execute core customer analytics to identify opportunities to sell to new customers, crosssell/upsell existing customers and manage attrition risk. The Business Analyst will be responsible for developing business requirements and related business rules based on Business Group needs. The Analyst will work closely with the Business Partner and Business Subject Matter Expert(s) in the definition, testing, training, implementation, and support of functional requirements. Responsibilities Gather requirements from sales, marketing and business stakeholders around customer data and analytics needs and tools Prepares requirements, specifications, business processes and recommendations. Understands technical design specifications. Identifies and documents system deficiencies and recommends solutions. Assists in enforcement of project deadlines and schedules. Gathers input from segmentlevel experts on business context, customers and products Works with segmentlevel finance and data experts to develop a rich understanding of data required for Customer Knowledge Management Interprets direction from Customer Knowledge Management project managers; identify and bridge data gaps Executes customer analytics using techniques including penetration analysis; segmentation, market basket analysis and regression modeling Prioritizes multiple tasks effectively. Scope & Impact Involved in developing, modifying and executing company policies that affect immediate operations(s). Works on issues where analysis of situations or data requires an indepth knowledge of organizational objectives. Implements strategic policies when selecting methods, techniques, and evaluation criteria for obtaining results. Erroneous decisions will result in critical delay(s) in schedules and/or unit operations, and may jeopardize overall business activities. Requires the ability to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship. This role is unlikely to have financial responsibilities