Marketing SQL Data Analyst

Description

Determine necessary data to collect and evaluate to provide useful information to management. Manage marketing forecasting as well as monitor and adjust forecast vs. actual results. Identify margins of error between results and initial plan and make recommendations tomanagement on how to redirect resources to achieve objectives. Provide tactical marketing and analysis support to business clients including extensive customer profiling, segmentation and customer lifetime value analysis. Determine most valuable customer segments and recommend strategies for the acquisition and retention of these customers. Proactively identify opportunities to generate revenue and cut costs by identifying potential new markets, monitoring customer shifts, purchasing patterns, etc. Serves as a team member on complex strategic analysis projects ensuring high quality deliverables and relevant recommendations. Other appropriate responsibilities and projects that may be assigned by management.Qualifications Bachelor's degree from a fouryear college or university with a major in Statistics, IS/IT, Mathematics or Economics. 3+ years of experience performing statistical analysis. SQL skills required. Previous statistical analysis / modeling experience required. Strong analytical and modeling skills. Proficiency in MSExcel, Access and SAS required. Ability to prioritize, organize and coordinate projects. Strong oral and written communication ability. Knowledge of Mortgage Banking preferred but not required.