Online Email Marketing Coordinator

Description

The Online & Email Marketing Coordinator is responsible for coordinating and implementing online marketing communication activities. He/She will coordinate email communications and online initiatives that drive traffic to the College Board web site and that drive retention and sign ups. The candidate will coordinate most aspects of the online acquisition channel to primarily provide maximum support to the Senior Director and to a lesser extent other Online Marketing staff members. This position will also have responsibility for creating, delivering, and reporting on metrics needed to drive business results. The Coordinator will work strategically with crossfunctional internal business constituents and external agencies to provide solutions that support business objectives. The ideal candidate will have experience managing and coordinating email and online marketing initiatives from development through to execution. Additionally, this person will have experience overseeing campaign reporting, analysis, and optimization. Qualified candidates will have previous online marketing and web analytics (Omniture knowledge preferred) experience. ESSENTIAL FUNCTIONS/RESPONSIBILITIES Help manage paid search engine campaigns on Google, Yahoo, Ask, and MSN. Work directly with sponsors to optimize campaigns and improve ROI. Perform search engine optimization site wide, developing a systematic road map for improving search placement. Develop email strategies and provide campaign management for targeting new and existing customers. Manage testing plans and report on and evaluate results. Coordinate email and search marketing campaigns and analysis. Assist with strategy and tactics with respect to driving traffic and increasing acquisition and retention. Manage online promotions and product positioning and rotation on collegeboard.org