Salesforce Marketing Cloud Consultant

Description

Job Responsibilities Collaborate with Marketing team to execute CRM strategies, including customer journeys and ongoing nurturing using Salesforce.comDevelop and implement marketing automation in MarketingCloud (ExactTarget)Manage email marketing campaigns for Affinity business segments, including solicitation and retention effortsAnalyze and report results that will drive further optimization for email performanceContinually enhance customer experiences using Salesforce.com and MarketingCloud automation Required Experience 3+ years of experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, , Data Extensions, AmpScript, Social Studio and Advertising StudioExpertise on Salesforce Marketing Cloud Connect integration management2+ years of experience with Salesforce Sales Cloud, including deep experience with managing Campaigns using the Campaign and Campaign Members objects, direct mail integration/data management, and social media/customer service integrationStrong written and oral presentation skills and success interacting with seniorlevel executives in a corporate environmentCertifications in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist preferred)Experience with standard Internet and email technologies and protocolsExperience with creating and editing CSS and HTML, for email template designExperience with responsive design website and email layouts, for optimal mobile experiences