Business Analyst, Digital Analytics & SEO

Description

Responsibilities Marketing Technology Planning & Execution Support commercial IT and commercial leadership to identify gaps in existing marketing analytics and data processes, determine disposition (major project, small project, enhancement), and provide recommendations for future process and technology improvements Elicit requirements for projects and enhancements using interviews, documents analysis, requirements workshops, surveys, site visits, business process descriptions, use cases, scenarios, business analysis, task and workflow analysis Build analytics processes including activities such as data identification and collection, analytics design, interpretation of findings in coordination with marketing stakeholders Build an analytical roadmap that obtains both shortterm and longterm objectives required to be a center of analytics excellence Create a consistent platform for the measurement of marketing campaigns and activities; this includes custom analytics and standardization product analytics reporting Manage and lead small projects across the software development lifecycle, build project plans, communicate with stakeholders and partner with teams to deliver on project objectives Partner with the marketing teams to build digital standards for analytics and search for accelerated marketing executionRequirements Strong ability to collaborate with commercial leaders, fields sales, senior technologists, and to define business processes, analyze operational efficiencies, implement creative solutions and measure delivery results Clear understanding of digital best practices, integration of social media activities, digital metrics and design methods Establish and maintain product analytics dashboards Experience in following marketing competencies Strong knowldege of Google Analytics (or other similar tools), Google Adwords and search concepts. Strong knowledge of social platforms, Facebook Advertising, Email Marketing Campaigns, A/B Testing, and SEO / SEM. Excellent understanding of analytical processing including data management, forecasting, optimization, predictive modeling, and visualization. Tableau experience a plus, familiarity with statistical concepts including statistical significance testing, test duration & impact sizing, and multivariate testing. Experience handling big query data or other similar tools 56 years business analyst or relevant IT project execution role. Experience leading small midsize projects. Bachelor's Degree