Data Analyst

Description

ResponsibilitiesHelping drive the targeting and campaign measurement for consumer digital marketing programs.Developing tagging instructions for website development and campaign tracking codes for digital media assetsDeveloping and publishing integrated reporting dashboards, including interfacing with media partners to consolidate measurement reporting across all digital channels.Providing test design and implementation. Including A/B and multivariate testingAbility to develop data driven targeted and segmented contact strategiesProficient in digital analytics, including web analytics with tools like Adobe Analytics, Google Analytics and WebtrendsExperienced in digital test design and implementation with current digital targeting tools (Adobe, Webtrends, X+1, etc.)Develop integrated reporting dashboards using data visualization tools like Spotfire, Crystal Xcelcius, TableauProvide digital asset tagging instructions for website development and digital adverting contentUnderstanding of the analytics discipline including process, best practices, tools and techniquesSolid presentation and client facing skillsExcellent project management and implementation skillsService/client orientedExcellent verbal and written communication skillsVersed in a range of industries, pharmaceutical and/or healthcare experience a plus