SEO Specialist

Description

KEYRESPONSIBILITIES (other duties asassigned) Provide regular analysis and recommendations for website content and metadata. Develop and execute strategies for content that supports SEO goals in partnership with Content Development and Digital Marketing teams. Completes extensive research of keywords and manages keyword reporting. Regularly reviews new advancements in SEO and develops implementation strategies based on opportunities. Closely monitors algorithm updates and anticipates future shifts in SEO best practices. Use website and web analytics tools to monitor and evaluate search results and performance across the major search channels and optimize search results for key branded and generic terms. Develops and performs scheduled site audits to ensure the proper functionality of all webrelated sites for functionality as well as optimization for improved search rankings. Utilizes analytic and diagnostic tools to identify and troubleshoot page errors, browserrelated issues, missing or abandoned links. Leads the definition of SEO requirements through Site Development and oversees QA implementation.Works collaboratively with Content Development team to ensure that onpage content maximizes potential SEO benefit. Helps to develop content campaigns based upon strategically relevant keywords.Provides ongoing reporting related to SEO traffic, keyword ranking, conversions by keyword, page indexing, inbound links. Forecast SEO project timelines and resourcing as needed to support future opportunities.Manage business relationships and partner with platform technology vendors and agencies in strategic and daytoday channel management.