Senior Analyst

Description

Primary Responsibilities Execute recurring and adhoc direct marketing list pulls and campaign reports with an emphasis on compliance, process discipline, and efficiency.Derive value by analyzing customer data and campaign results, and identifying new marketing opportunities.Partner directly with internal customers on reviewing marketing results, developing list pulls and reports, gathering, analyzing, and documenting requirements.Manage optimization of leads, offers, and propositions available to increase profitability and relevance to the customer.Review and model impact and cost benefit analysis of potential campaigns, opportunities and data and service providers.Other duties may be assigned. Required qualifications At least 5 years of practical financial services industry experience within marketing analytics/campaign management environment;Good knowledge of SAS including practical SAS programming experience;Good knowledge of industry practices for lending preapproval/prescreening, and invitation to apply campaigns along with close familiarity with Credit Bureau data and practices;Good working knowledge of SQL and Oracle (or similar) relational databases;Ability to deliver results under time constraints and meet aggressive timelines;Proficiency in initiating, establishing and maintaining relationships with the business community;Bachelors or higher degree with a concentration in analytics, statistics, computer science, or similar field.Proficiency in statistical and data analysisDemonstrable ability to quickly understand concepts and come out with original solutions to business problemsAbility to leverage large datasets for pattern detectionExcellent written and verbal communications skillsStrong problem solving skills and creativity