Manager, Digital User Experience

Description

ESSENTIAL JOB DUTIES Lead efforts to streamline Luminexs website to improve the user experience Collaborate with the Global and Regional Marketing teams to ensure Luminexs digital efforts are coordinated, customerfocused, and maximally effective Set Digital Marketing analytics standards and reporting for all digital customerinitiatives Lead Digital Marketing efforts to build compelling campaigns, offers and conversionopportunities through SEO, Google AdWords campaigns, social networks, blogs,banners, etc. Uncover datadriven customer insights and recommendations that result in improved campaign/site performance and digital KPIs Adjust gotomarket activities based on datadriven results and the needs of theorganization Report on longterm trends, as well as on new product launches, features andfunctionality releases and act as the gatekeeper of all relevant digital data to ensure that the correct data points are being captured Work closely with and guide internal business partners interested in leveragingdigital analytics by establishing standards, providing training and followup to make sure web analytics best practices are being followed Establish KPIs and reporting performance plans for programs including websites, display, email, search, mobile and social Increase conversion activities to drive qualified leads and revenue growth Execute on recommendations in the form of A/B and/or multivariate testing Manage processes and governance around reporting and analyses across the digital group to drive efficiency and consistency in reporting and analyses of data Keep uptodate with best practices in Inbound Marketing, Digital Marketing bestpractices, usability, social media, blogs, SEO, SEM, PPC, and Digital Marketing and development techniques and methods Provide daytoday oversight of web development resources Manage the web and Digital Marketing team currently 3 peopleJOB REQUIREMENTS Strong knowledge in digital and online media including websites, social media and blog applications, email marketing, and online advertising (PPC, Google AdWords) Experience implementing Inbound Marketing strategies Solid understanding of SEO, SEM, web analytics, and reporting Deep understanding of how to effectively segment, nurture and grow a database ofleads and customers Experience using and generating reports from CRM applications and Marketing Automation systems Excellent organizational skills Excellent communication skills both speaking and writing Strong project management skills and ability to multitask Excellent understanding of email Marketing Experience with creating, streamlining and managing website content, prototyping,creation, and design Understanding of landing page optimization and A/B testing Familiar with using web CMS applications, especially WordPress Experience with the design and development of online promotional materials and acute vision for design layouts Recognized team player with strong leadership skills and comfortable working in acrossfunctional, international, and remote team environment Required Education/Training Bachelors degree in Communications, Marketing, English, or a related field or related discipline. Preferred Skills 23 years Hubspot experience; Experience with Hubspot/Salesforce integrations a plus Experience with WordPress as a CMS Experience working with remote teams Life science or clinical diagnostic experience Experience with using project management tools Workfront experience a plusRequired Work Experience 5+ years of experience in a webrelated position such as UX, web production, content development, web writing, social media management, web strategy, etc. 3+ years of team leadership 12 years of CMS experience Strong experience with personabased Digital Marketing