Salesforce Architect (Marketing Cloud Expert)

Description

JOB DESCRIPTION Solid experience in Salesforce Marketing Cloud to handle outgoing emails to Honda customers. Knowledge of Service Cloud is plus. Must have experience and understanding of relational databases and data extraction is preferred. Build and maintain marketing automation campaigns that nurture prospects through email and form template creation. Developing datadriven initiatives utilizing MC, Performing activities such as audience selection, Trigger qualification, Suppressions, Segmentation, Arbitration etc. Build MC Journeys as per business use case to send emails, text messages etc. Manage and configure communication templates in MC. Develop objects, workflow rules, email alerts, field updates, etc. as it related to new and updated processes. Develop a mechanism to execute use cases on a daily weekly monthly asneeded basis and generate output files to be delivered through various channels e.g. Email, Text, etc.. Define and design scalable Salesforce solutions leveraging native outofthebox Salesforce functionality whenever possible. Interpret and translate metrics into insightful analysis to drive change and campaign performance. Perform quality control activities to ensure processing completes in a timely manner and the output is accurate and complete. This individual will work with IT, business analysts, and team members to understand business requirements that drive the analysis and design and development of quality technical solutions. Provide input to the Management in estimating hours for the initiatives. Maintain open communication with the entire team regarding status, issues, concerns, etc. Show aptitude to learn business functions, processes, tools etc. Assists team members with procedures, environment, and tools, utilities and development standards and protocols. Performs other related duties.