Adobe Analytics Implementation Lead

Description

MGM is currently seeking an experienced and dynamic individual to join our Digital Ventures team.
The Digital Adobe Analytics Implementation Lead works as a liaison between agency teams and will
develop, manage, review and publish to tag management solutions. This position will be the
technical leader to analyze, optimize, troubleshoot, administer and communicate between varying
tagging solutions, 3rd party tags/pixels and corporate initiatives. The Digital Adobe Analytics
Implementation Lead will work closely with the Analytics, Web, and Mobile support teams to define
and execute the campaign strategy, including configuring scripts and tags on multiple properties
while ensuring site performance is not compromised.
All duties are to be performed in accordance with departmental and MGM Resorts International
policies, practices, and procedures.
Architect, configure, administer, and operate Adobe Dynamic Tag Manager (DTM)
Integrate Adobe Analytics with other Adobe Marketing Cloud products
Debug, troubleshoot, and fix configuration and integration issues specific to Adobe Solutions
Serve as subject matter expert to the web development team on how to troubleshoot and
resolve issues related to Adobe Implementations
Assess and audit the current state of Adobe Analytics implementation and assist in crafting
remediation plans
Partner with Product development teams to in gathering technical analytics requirements prior
to a Sprint
Work with interactive marketing teams (paid media, social media, organic search engine
optimization) for tracking in their areas and merging of their data with web analytics, as needed
Execute on tagging schemas and specifications for new sites and new site features
Write tagging specifications for engineers; manager quality assurance and debugging of
tagging as implemented by engineers
Partner with project managers for timely implementation of changes in tagging due to site
changes
Discover and develop new analytics tools and sources of data
Conduct A/B/C and multivariate testing (Adobe Target, Optimizely)
Perform other job duties as assigned.
Required
Bachelors degree in a related field; or equivalent education and work experience.
At least 5 years of relevant digital experience.
Proficient with Adobe Analytics and Adobe products, Google Analytics, or any web or digital
measurement tools Previous experience using jQuery, JavaScript, XML and analytics tools such
as APIs, RESTful URLs, etc.
Strong working knowledge in utilizing Microsoft Office, specifically Microsoft Excel
Strong experience and working knowledge of HTML, Javascript, CSS, etc.
Strong familiarity with search engine optimization and paid marketing of all types.
Excellent customer service skills.
Have interpersonal skills to deal effectively with all business contacts.
Professional appearance and demeanor.
Work varied shifts, including weekends and holidays.
High school diploma or equivalent
Able to effectively communicate in English, in both written and oral forms.
Preferred
Previous training and exposure to Adobe Launch
Previous digital agency or consulting experience
Previous experience working with statistics or adding pixels such as AdWords, Google Analytics,
or floodlights.
Previous experience working in a similar resort setting.