Analytics Implementation Develope

Skills

Manage tag manager platforms Manage Google Tag Manager platform Provision and orient users Implement analytics website tags Review ad tag implementation Test deploy and retest tag containers Manage sunset of Adobe Dynamic Tag Management platform Coordinate audit of current DTM tags Migrate analytics tags for TV and radio websites Provide r-TSA support for DTM implementation on AJC and NP Ohio properties Manage Google Analytics 360 technical implementation Communicate with product leads to define new measurements for website and application features Design and maintenance custom dimensions and metrics for GA360 Document Google Analytics requirements for app developers Manage quality control for GA360 technical implementation Design test document and maintenance analytics testing procedure for mobile and OTT apps Test analytics implementation in outsourced apps (WSI weather app Futuri radio apps) Investigate and resolve data anomalies related to technical implementation Communicate implementation features and defects to Audience Analytics Keep abreast of upcoming developments with GA360 and GTM and create a plan to adapt our current implementation to these developments as appropriate Be aware of and work around technical limitations by platform related to analytics data collection

Description

The Analytics Implementation Developer will be a key contributor in maintaining the integrity of the analytics framework across CMG products. Daily responsibilities include working with CMG’s tag management systems to implement the analytics tools and work with various groups to ensure proper implementation of analytics tools on all CMG products. This includes Google Analytics tracking across hundreds of products, as well as other tools such as Chartbeat, Optimizely, login services, etc. Success means accurate, up-to-date, and robust implementations that provide high-quality data across the enterprise.

Responsibilities

• Strong understanding of JS, HTML, and standard development tools
• · Understanding of digital tracking and metrics
• · Ability to troubleshoot complex problems and identify process improvements
• · Strong verbal and written communication skills to share results in a clear and compelling manner with a variety of business stakeholders
• · Attention to detail in all aspects of the job
• · Ability to learn quickly and identify key concepts independently
• · Collaborative work approach across teams

Educational Requirements

• · 3+ years of experience with code implementations and debugging/QA experience, preferably with analytics tools.
• · Experience with analytics tools and reporting (e.g. Adobe Analytics, Google Analytics, WebTrends, etc.)
• · Strong interpersonal skills with the ability to clearly communicate information – both written and verbal – to multiple audience types.
• · Ability to quickly master tracking software of third-party vendor applications from various analytics and advertising technologies such as Chartbeat, Optimizely, Krux, comScore, Nielsen, Facebook, and others.
• · Ability to quickly shift between responsibilities that demand longer term strategic vision and immediate tactical decisions/work.
• · Bachelor’s degree.