Marketo BSA

Skills

· Bachelor’s degree in business management information systems computer science or related field · 5+ years experience as a Business Systems Analyst or Product owner in the Marketing Technology domain · Experience with business analysis and business process improvement preferably in a high-growth enterprise SaaS environment · Be great at writing requirements user stories strong acceptance criterias be able to clearly articulate strategies and work with the development teams to communicate and develop solutions · Marketing technology stack experience for Marketing automation Brand Monitoring Outreach and Promotion Chat and Survey Forums and Community spend analytics and intelligence processes. · Experience in process and system development in the following areas: Google Analytics AdWords Marketo Hubspot Email Marketing Systems (Amazon SES Iterable Outreach etc) and Salesforce. · Experience in various methodologies for planning and executing application development enhancement or support. · Self-motivated creative person with analytical problem-solving organizational and interpersonal skills and the ability to adapt quickly to shifting priorities · Basic understanding of database and integration approaches. · Be able to write medium complexity SQL queries

Description

Collaborate with SMEs, senior leaders and business users/stakeholders to understand marketing goals and ensure that project outcomes effectively meet strategic and tactical needs.

· Analyze the current state and effectiveness across the marketing processes and implement solutions to automate and improve efficiency through introducing newer and enhancing existing marketing technology solutions

· Be responsible for understanding the entire lead lifecycle from Marketing through Sales. (i.e. Acquisition, top of funnel, middle of funnel, bottom of funnel, lead passing to Sales, lead conversion, opportunity stages.) to recommend solutions as our processes and business scale

· Manage development aspects of the marketing stack. Be the 'go to' person for implementation, day-to-day operation of various marketing technology platforms

· Write detailed test scripts and manage successful User Acceptance Testing.

· Collaborate with Marketing, BI and data science teams to build a cohesive and unified view of marketing data.

· Partner with developers and program managers to establish timelines and ensure delivery of projects and requests

· Identify time-consuming internal processes and assist in building reliable and scalable solutions to automate them

· Manage fast-changing priorities in a dynamic environment to deliver the most impactful solutions to business stakeholders

· Knowledge on Marketo is must.