Oracle Marketing Cloud (Eloqua)

Skills

1. Experience with high-level email deployment platforms (such as Eloqua HubSpot Marketo Constant Contact etc.). 2. Established expertise in email campaign execution. 3. Experience working with creative and HTML tool sets such as Adobe Creative Suite is desired. 4. Knowledge of results-driven email metrics specifically A/B testing and KPI tracking. 5. Ability to manage multiple email campaigns with up to 100 different segmented messages sent weekly to a large user base. 6. Understanding of database concepts especially list segmentation suppression lists etc. 7. Excellent troubleshooting skills especially coding preferred. 8. A self-starter with good time management skills and the ability to complete projects on deadline. 9. A detail-oriented team player with exceptional grammar written and verbal communication skills.

Description

1. Leverages email marketing and analytic tools to develop promotional and informative content strategies to grow the AEP user, client and merchant base.
2. Assists with design, production and execution of business-to-consumer (B2C) and business-to-business (B2B) email marketing campaigns through company email deployment platforms, such as Oracle Marketing Cloud (Eloqua).
3. Conduct analyses and reports on the success of the email marketing program, ensuring it is meeting campaign goals, follows best practices, and complies with industry regulation including CAN-SPAM.
4. Optimizes results and revenue by ensuring delivery is effective by A/B testing content and analyzing calls-to-action (CTA), subject lines, pre-header text, and relevance of the offering.
5. Monitors campaigns to ensure consistency across all major email providers (AOL, Gmail, Outlook, etc.)
6. Forges relationships with multiple organizations to support their communication and marketing requests.
7. Performs quality assurance (QA) on all emails, ensuring content is accurate and hyperlinks work.

Educational Requirements

• Education Requirements: Bachelor's degree in marketing, communications, business, or a related field of study; or Associate's degree in a related field of study and 2 years of relevant work experience; or a HS Diploma/GED and 4 years of relevant work experience;
• Work Experience: In addition to any experience required above, 2 years of experience with email marketing, HTML and Cascading Style Sheets (CSS) as it pertains to coding marketing emails.