Adobe Analytics Technical Lead
Subway IP Inc
Contract Milford, Connecticut, United States Posted 3 years ago
About Position
Adobe Analytics Technical Lead (Contract)
$60.00 / Hourly
Milford, Connecticut, United States
Adobe Analytics Technical Lead
Contract Milford, Connecticut, United States Posted 3 years ago
Skills
• At least 5+ years of experience with marketing technology tools including Adobe Analytics/Google Analytics Adobe Target DTM/Launch/Tealium/Ensighten and marketing pixels • History of successful technical consulting and/or architecture engagements with large-scale customers or enterprises • Experience with usability conversion analysis and multivariate testing • Hands-on experience on Adobe Target and Adobe Analytics reporting • Good to have understanding / exposure to cross product integration ( i.e. Target – Campaign Target – AAM etc..)"Description
"• Translate & build design requirements into new or existing Subway webpages and web/digital applications served through Adobe Target
• Develop front-end and back-end architecture for responsive Subway webpages and other digital services (HTML, JavaScript, CSS)
• Design and document customized Adobe Target tracking specifications for digital content and partner with technology teams to ensure proper implementation.
• Collaborate with our technology teams to add, update and verify implementation of Adobe Target code/SDKs on subway.com, order.subway.com, native mobile app
• Collaborate with Adobe Product Owners and other key stakeholders to define and implement requirements as needed.
• Diagnose and troubleshoot Target platform configuration issues, including and not limited to plug-ins, server call types, cookies, Link Tracking, visitor ID service, eVars, s.props, success events, merchandising variables, raw data feeds, pathing/fallout, segmentation and marketing channels
• Complete user acceptance tests (QA and reporting confirmation) of new & modified implementation plans and/or products.
• Write functional specifications and technical documentation on concurrent activities
• Assess levels of risk and effort of proposed development tasks
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