Adobe Analytics Developer
John Wiley & Sons Inc
Full Time Hoboken, New Jersey, United States Posted 2 years ago
About Position
Adobe Analytics Developer (Full Time)
$0.00 / Hourly
Hoboken, New Jersey, United States
Adobe Analytics Developer
Full Time Hoboken, New Jersey, United States Posted 2 years ago
Skills
5+ years of experience in Digital Analytics field B.S Computer Science or related degree Masters preferred. Experienced with Tag Management Systems (DTM Adobe Launch Google Tag Manager Tealium) Expert in data layer design and effective utilization of event-driven data layers Experienced in debugging client-side applications (Adobe debugger Charles Fiddler) Knowledge of web page fundamentals such as DOM load events Tagging experience via JavaScript Able to effectively communicate and collaborate with both IT and business stakeholders Experience in managing and delivering analytics projects Experience working with teams in different geographic locations Experience with Adobe Target a plusDescription
Design & develop Adobe Analytics solution & technical implementation, along with documentation for web and app platforms.
Own tagging stories for projects spanning across multiple domains - Proactively communicate and collaborate
Administer the Adobe Analytics product - variables, processing rules, classifications, marketing channels, data feeds, Mobile Services, integrations, etc.
Self-starter who can take a project from start to finish with minimal direction.
Create dashboards and ad hoc reports showcasing present trends, progress rate against established KPIs, goals, and lead generation activities
Analyze to identify traffic trends, abandonment issues & opportunities involving site conversion rates.
Analyze website traffic (segments) to better understand user experience & conversion based on factors like source, channel, visitor frequency, location, etc.
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