Campaign Manager

Skills

Description

The Campaign Marketing Manager is responsible for ensuring thoughtful, on time delivery of Direct Marketing projects supporting internal client marketing campaigns. This role manages list selection and segmentation, build, audit and deployment of marketing campaign direct mail. The Campaign Marketing Manager is an expert in project management, process best practices and channel execution capabilities.

Responsibilities

• • Liaise with Client Marketing Team and stakeholders within Performance Marketing to deliver effective and timely direct mail campaign projects
• • Manage the file selection, segmentation and facilitate accurate execution of direct marketing audiences
• • Work within direct mail process and with direct mail vendors to bid print job and execute campaigns
• • Ensure adherence to company purchase order and including compliance with records retention, invoice management and procedures
• • Perform creative and data auditing and testing to ensure campaign accuracy
• • Manage file selection and segmentation of Synchrony channel marketing campaigns and facilitate accurate execution of “file only” requests
• • Drive data driven cost savings back to client teams for continuous campaign improvement
• • Update workflow management tool in real time to inform Pod managers and project initiators on campaign project status and timing
• • Work within agile, fast-paced marketing environment
• • Continued cross-channel upskilling in email, direct mail and mobile campaign execution, and other channels as added
• • Utilize project management tool to ensure all campaigns meet required campaign approval, retention, testing, launch and documentation requirements within the Campaign Execution process
• • Drive continued adoption and consistent usage of Performance Marketing process tools by team and clients, including compliance with records retention