Digital Tagging Analyst

Skills

1. Strong knowledge of web analytics and tracking methodologies particularly within the eCommerce space (tag management & pixel tracking hit-level data analysis customer behavior analysis etc.). Hands on Experience with Tealium IQ Tealium Event Stream Tealium Audience Stream 2. Deep understanding and subject matter expertise of digital product analytics taxonomy governance and data hygiene/quality/controls 3. Solid understanding of digital product workflow in an agile environment. Strong knowledge of scripting and automation tools related to analytics dashboarding and ETL and report automation 4. Understanding of GDPR CCPA Cookie Consent Tealium Consent Privacy Framework 5. Experienced with front-end web-development languages: HTML CSS JavaScript 6. Ability to document use cases business requirements functional updates technical specifications and solutions diagrams 7. Familiarity with customer data personalization and customer engagement metrics sourced from digital marketing channels 8. Testing familiarity with Launch Darkly Adobe Target and Optimzely knowledge of both client and server side testing tools 9. Platform Experience: Tag Management - TealiumIQ Tealium Event Stream Tealium Audience Stream Adobe Analytics Google Analytics Adobe Target Tableau JIRA/Confluence

Description

Reports to Director of Dgital Tagging and Implementation. The Digital Tagging and Implementation Analyst's role is to develop and establish tagging specs and standards and do QA on all analytics features related to Hyatt.com and the App as needed. The position responsibilities outlined below are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Responsibilities

• • Proven analytical and problem-solving skills related to tagging implementations using Tealium GTM and Adobe Launch
• • 8+ years direct experience as a lead tagging implementation.
• • Strong knowledge of system testing best practices and methodologies. Extensive experience with core software applications.
• • Direct hands-on experience with ad hoc query programs, automated testing tools, and reporting software.
• • Experience with statistical reporting and analysis.
• • Good project management skills and/or substantial exposure to project-based work structures.
• • Excellent written and oral communication skills.
• • Excellent listening, presentation, and interpersonal skills.
• • Able to prioritize and execute tasks in a high-pressure environment.
• • Experience working in a team-oriented, collaborative environment.
• • Experience with communication tools like MS-Word, MS-Excel, MS-PowerPoint.
• • Comfortable with test planning and tracking tools