Product Owner
KFC Corporation
Contract Louisville, Kentucky, United States Posted 8 months ago
About Position
Product Owner (Contract)
$0.00 / Hourly
Louisville, Kentucky, United States
Product Owner
Contract Louisville, Kentucky, United States Posted 8 months ago
Description
Partner with marketing and sales leadership to define customer needs and translate them into actionable product requirements.
Develop and maintain a prioritized product backlog for marketing tools, ensuring alignment with business goals and customer needs.
Work collaboratively with cross-functional teams (marketing, martech, development) to define user stories, acceptance criteria, and product specifications.
Manage the product development lifecycle from ideation to launch, including sprint planning, backlog refinement, and user acceptance testing.
Track key performance indicators (KPIs) and measure the success of marketing products.
Conduct market research and stay up-to-date on marketing technology trends.
Communicate product vision and roadmap to stakeholders across the organization.
Advocate for a data-driven approach to product development and decision-making.
Responsibilities
- 9+ years of experience in marketing or product management.
- Proven experience working in an Agile development environment.
- Strong understanding of marketing technology (Martech) landscape.
- Experience with marketing automation platforms a plus.
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