Salesforce Functional consultant
Corewell Health
Contract Grand Rapids, Michigan, United States Posted 10 months ago
About Position
Salesforce Functional Consultant (Contract)
$75.00 / Hourly
Grand Rapids, Michigan, United States
Salesforce Functional consultant
Contract Grand Rapids, Michigan, United States Posted 10 months ago
Description
Must Haves:
Salesforce Marketing cloud Functional Consultant
Healthcare Experience
Certification:
Salesforce Marketing cloud Functional Consultant Certification
Salesforce Marketing Cloud Admin Certification
Salesforce Email Marketing Certification
Responsibilities
- Build and map customer journeys to campaigns, optimizing the user experience and campaign performance
- Design and manage preference and privacy management settings within SFMC.
- Facilitate Contact Opt-in/opt-out processes in compliance with regulatory standards.
- Implement seamless integration between SFMC and Salesforce Sales Cloud using the appropriate connectors.
- Conduct audience management, segmentation, and campaign management operations within SFMC.
- Utilize Geo-targeting and Einstein engagement frequency management to enhance marketing efforts.
- Develop and refine attribution models, ensuring effective tracking of marketing initiatives.
- Oversee the export of engagement data to analytical platforms for in-depth analysis.
- Create personalized marketing experiences and manage cross-channel journeys using SFMC tools such as Contact Builder, Automation Studio, Ad Studio, Journey Builder, and Mobile Studio.
- Develop and maintain a Preference Center solution within SFMC.
- Integrate SFMC with Google Analytics and Tableau to enrich data analysis and reporting capabilities.
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