Salesforce Marketing Cloud Developer

Skills

3-5 years of working experience with brand teams agencies and Marketing Service IT Organizations Proven experience as a Marketing Cloud Developer or similar role with a strong understanding of Salesforce Marketing Cloud functionalities and capabilities. Proficiency in Salesforce Marketing Cloud setup configuration and development including Journey Builder Email Studio Automation Studio Content Builder and Contact Builder. Solid understanding of marketing automation concepts and best practices including audience segmentation personalization A/B testing and campaign reporting. Strong knowledge of HTML CSS and AMPscript with the ability to create and modify email templates and landing pages.

Description

This resource will play a critical role in designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud. You will work closely with cross-functional teams and agencies to create and execute data-driven marketing campaigns, enhance customer engagement, and optimize marketing performance.

Responsibilities

• Design and develop marketing automation solutions: Utilize your expertise in Salesforce Marketing Cloud to design and build automation workflows, email templates, landing pages, and other marketing assets to support various marketing campaigns and initiatives.
• Implement and configure Salesforce Marketing Cloud: Configure and customize Salesforce Marketing Cloud to meet business requirements, including setting up data extensions, data filters, audience segmentation, and personalization.
• Integrate marketing data and systems: Collaborate with internal teams, such as CRM and data teams, to integrate marketing data from various sources into Salesforce Marketing Cloud, ensuring data accuracy and consistency.
• Collaborate on marketing campaign strategies: Work closely with marketing managers and stakeholders to understand campaign objectives and translate them into actionable marketing automation strategies, leveraging the capabilities of Salesforce Marketing Cloud.
• Execute and monitor marketing campaigns: Deploy and test marketing campaigns, including email sends, automation journeys, and triggered messages. Monitor campaign performance, analyze results, and provide recommendations for improvement.
• Maintain data hygiene and compliance: Ensure data quality and compliance with data protection regulations (e.g., GDPR, CCPA) by implementing appropriate data management practices and processes.
• Stay up to date with industry trends: Continuously research and explore new features, tools, and best practices related to Salesforce Marketing Cloud, marketing automation, and digital marketing to enhance campaign effectiveness and customer engagement.
• Work with marketing agency partners to consult and support marketing campaigns