SFMC Tech Lead

Skills

Manage the design assembly and distribution of complex data streams in and out of Salesforce Marketing Cloud. Ability to debug existing integrations and optimize for maximum impact Partner with Architecture Marketing Creative and Communication teams to adopt best practices and align technologies with business use cases. Drive digital consumer marketing solutions working in partnership with our Consumer Digital Architect & global architecture teams to recommend industry standards and best practices across cloud on premise or hybrid architectures. Support team members through resolving highly technical issues that may cross multiple platforms Serve as technical expert on MarTech related projects across the consumer lifecycle Develop and maintain robust testing strategies that work within an agile environment Be able to develop personalized and customized solutions that meet the needs of the business Codes and performs unit and integration testing of development in adherence to business and technical requirements. Understand the potential use of new technologies in his/her area as driven by customer initiatives vendor capabilities or industry best practices and trends and informing peers as necessary. Develop and support Python application with in Kubernetes. Work closely with the Digital Marketing Analytics and Market Intelligence teams to define specific use cases for marketing technology.

Description

The successful candidate will have proven experience architecting, building and executing digital marketing campaigns across the MarTech stack using design led principles. He/She will be instrumental in connecting various data sources to improve the overall consumer journey. The role requires a strong ability to work with a cross-functional team of digital and marketing colleagues where an agile “test and learn” culture thrives. The successful candidate must have a strong understanding of Salesforce Marketing Cloud and other MarTech platforms

Responsibilities

• 3+ years implementation experience in Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder (Interaction Studio/Customer 360 Audiences a plus)
• Extensive experience working with enterprise Marketing Cloud environments with multiple business units
• Advanced knowledge of software architecture, design, and business processes
• Extensive experience with SFMC REST and SOAP API data transmission protocols
• Translate technical implications and options into business impact statements.
• 2+ years working within other Salesforce Core applications including: Sales Cloud, Service Cloud, Community Cloud, Analytics Cloud, etc.
• Fluency in HTML, JavaScript, CSS, AMPScript, SQL, React, and SSJS.
• Prior experience working in an agile working environment (preferred)
• Superior attention to detail and relentless troubleshooting skills
• Independent, self-starter with an entrepreneurial mindset and can-do attitude with the ability to have a grand vision, but still comfortable with working at a detailed level