Tealium Integration Expert/Architect

Skills

• Implement and manage tagging solutions using Tealium iQ for efficient tag deployment event tracking and data layer management. • Configure Tealium extensions and load rules to optimize data collection and ensure accurate tracking of marketing campaigns and user interactions. • Develop server-side connections using Tealium connectors and webhooks to facilitate marketing operations and data transmission. • Deploy JavaScript/Extensions-based consent management solutions within Tealium for compliance with privacy regulations and user preferences. • Utilize Tealium Customer Data Platform (CDP) to enhance customer insights and personalization capabilities. • Lead the migration process from other tag management systems (e.g. GTM Adobe Launch) to Tealium ensuring smooth transition and functionality. • Collaborate with cross-functional teams including marketing analytics and IT to understand business requirements and implement effective solutions. • Integrate Tealium with Pega and other systems for omnichannel experience optimization and seamless data exchange across platforms.

Description

We are seeking a skilled Tealium Integration Expert/Architect with a strong background in Tealium iQ for comprehensive tag management and marketing implementations. The ideal candidate should have hands-on experience with Tealium iQ features such as tags, events, extensions, load rules, and server-side connectivity/integrations through connectors and webhooks. Additionally, expertise in consent management, Tealium Customer Data Platform (CDP), and migration from other tag management systems like Google Tag Manager (GTM) or Adobe Launch to Tealium is essential.

Responsibilities

• • Proven experience (9+ years) working with Tealium iQ for tag management, including setting up tags, events, extensions, and load rules.
• • Deep understanding of Tealium connectors and webhooks for server-side connectivity and data integration.
• • Expertise in JavaScript.
• • Familiarity with Tealium Customer Data Platform (CDP) and its capabilities for customer segmentation and data unification.
• • Experience migrating from GTM, Adobe Launch, or similar tag management platforms to Tealium, with a focus on maintaining and improving existing tagging strategies and site performance.
• • Strong analytical skills and problem-solving abilities, with the capacity to troubleshoot and optimize implementations.
• • Excellent communication skills and ability to work collaboratively in a team environment.
• • Prior experience integrating Tealium with Pega or other systems for omnichannel marketing and customer experience enhancement.